By Eric Enge
The paintings of search engine optimization will stay on my shelf as a good reference ebook for traditional website positioning practices.
Good stable info for leaders within the search engine optimization space.
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Additional resources for The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)
The graphic indicates that users spent the most amount of time focusing their eyes in the top-left area where shading is the darkest. Published in November 2006, this particular study perfectly illustrates how little attention is paid to results lower on the page versus those higher up, and how users’ eyes are drawn to bold keywords, titles, and descriptions in the natural (“organic”) results versus the paid search listings, which receive comparatively little attention. 14 CHAPTER ONE FIGURE 1-8.
What follows is an examination of the different types of queries, their categories, characteristics, and processes. THE SEARCH ENGINES: REFLECTING CONSCIOUSNESS AND CONNECTING COMMERCE 5 Navigational Queries Navigational searches are performed with the intent of surfing directly to a specific website. ” Figure 1-2 shows an example of a navigational query. FIGURE 1-2. Navigational query Opportunities: Pull searcher away from destination; get ancillary or investigatory traffic. Average value: Generally low, with the exception of navigational searches on the publisher’s own brand, where the value is very high as these types of searches tend to lead to very high conversion rates.
Faster, fresher, and more relevant) search engine results. For website publishers, the information regarding how people use search can be used to help improve the usability of the site as well as search engine compatibility. Data from comScore provides some great insight into what people actually search for when they perform a search. Table 1-5 shows a breakdown of many of the major categories that people’s Internet searches fall into, based on comScore data for October 2008. THE SEARCH ENGINES: REFLECTING CONSCIOUSNESS AND CONNECTING COMMERCE 9 TABLE 1-5.
The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) by Eric Enge