Download e-book for kindle: Flash Advertising: Flash Platform Development of Microsites, by Jason Fincanon

By Jason Fincanon

ISBN-10: 0240813456

ISBN-13: 9780240813455

Create awe-inspiring, amazing Flash advertisements, microsites, advergames, and branded functions that have interaction shoppers and show their worthy to consumers. growing Flash advertisements grants the nuts and bolts of the improvement technique from preliminary layout perception to advert crowning glory. you will examine the easiest practices for:

* studying the myriad of advert specifications, closing dates, caliber and model keep an eye on concerns * developing advertisements that stability crusade objectives with layout constraints * getting ready and development advertisements with group and quality control criteria * utilizing types and information in advertisements with out dossier bloat * dossier optimization recommendations for swf documents * third social gathering wealthy media applied sciences that go beyond the 30k banner * Integrating video into websites and banners * Social media purposes * Trafficking and monitoring advertisements for impressions, interactions, clicks, and conversions * utilizing ActionScript to avoid wasting improvement time and enforce workforce standards

Published tasks built with the practices and AS code offered within the e-book can be found at the spouse site

* Real-world examples of wealthy media advertisements and AIR functions

* Industy insider counsel and workflows from award successful designers

* significant other website with case stories, and re-usable AS3 and Flex code snippets

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Additional info for Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications

Sample text

Depending on your team, this can be either a very good thing or a very bad thing. For example, if you have developers on your team who are overly enthusiastic and loyal to a particular technology (Flash, HTML5, whatever), those developers may take the project down the wrong path with their blindness to other options. In that case, the project may fail, the campaign may suffer, and the client’s trust will be lost. On the other side of that coin, if your team is smart and knows the right tools for the job, then the project, campaign, and client all have a much better chance of success due to well-placed trust in you, your team, and your work.

Within an hour, she starts receiving numerous notifications of bugs in the site; bugs in areas she thought she had tested the day before. Mary opens the site in her Web browser and starts to navigate to the sections that contain the reported issues, and sure enough, there are a lot of areas that have mysteriously decided to break. fla files and starts to search for the cause of each bug. As she digs through the code in each file, she comes across a couple of possible culprits and makes changes to those lines.

Prior to ActionScript 3, you didn’t really need to worry about case sensitivity for the actual name of the clickTag variable. However, that has changed now, and since the ad-serving companies haven’t agreed on a standard yet, some of them will use clickTag, whereas others use clickTAG or ClickTag or even ClickTAG. This can pose a serious problem when you are creating your ads because if you test with “clickTag” and then launch only to find out that the ad-serving company is using “clickTAG,” those ads aren’t going to work, and they will most definitely be removed from the sites on which they were running.

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Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications by Jason Fincanon

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